If Performance Isn’t Consistent, Training Is Usually the Missing Piece
Staff lacks confidence in customer interactions
You are unable to develop career plans for your staff to educate them on the industry
Managers don’t have time to coach or enforce standards
Confusion/disagreement on performance standards - KPIs feel unclear or ignored -
Leadership wants improvement but doesn’t know where to start - Not tied to money but not a high priority - know i should eat better/workout but don't want to - no one wants to "own" this.
HOW WE CAN HELP
Training Designed for Real Dealership Environments
Lead Lifecycle Training
A structured program that walks your team through the entire customer journey (Sales + Service) — from initial inquiry to long-term maintenance and recall work. We use 100+ real-world scenarios to coach “what to say, when to say it, and how to say it” so your staff is ready for anything at the counter, on the phone, or online.
Mentoring Program
A six-month mentoring program for directors, managers, advisors, and BDC personnel. We focus on industry fundamentals, best practices, personal skill development, and career planning — helping your strongest people grow while bringing the whole team up with them.
WOW Wednesday (Weekly Virtual Sessions)
A weekly 30-minute virtual roundtable open to service and BDC staff. Teams across North America share wins, discuss challenges, and troubleshoot real issues together. It’s quick, practical, and accessible from anywhere — ideal for busy teams that still want fresh ideas.
Courses to Choose From to Customize Your Platform
For groups that want to align service, BDC, and sales, we offer add-on sales training modules focused on lead handling, appointment setting, and handoff discipline so customers get a consistent experience from first touch to delivery.
Assess
We review your current team skills, communication patterns, KPIs, CRM usage, leadership structure, and specific performance gaps.
Program Introduction
We tailor a program using our content library and your priorities (CSI improvement, RO growth, retention, etc.). We focus on the skills gaps that matter most to your business.
Deliver & Coach
We blend virtual, in-store, and group formats so learning fits real life. Real-world role-play builds confidence. Hands-on scenarios prepare your team for anything.
Reinforce
Ongoing mentoring and WOW Wednesday keep lessons from fading. Weekly accountability and monthly reviews ensure improvements stick long-term.
Why Dealerships Choose Owner Connect Training
Clear, simple frameworks your team can actually follow - proprietary certification process for courses (badges/completed courses)
Hands-on role play to build confidence and improve conversion
Leadership alignment that reinforces accountability long-term
Customized deliverable for your workflows, OEM expectations, and CRM setup (in person, hybrid, online)
What Our Partners Say
The OC Virtual BDC has been a game changer for our sales and service department. We’ve tried other vendors but Owner Connect has been the only real partner.
Charlie Hansmeyer, GM
Lou Bachrodt Group
Bundling services makes to much sense, Joni’s team is dedicated and I always appreciate the level of attention and execution they deliver.
Jody Adams, COO
Northstar Group
Owner Connect’s hands on approach to coaching and staff training has been a great success in our team’s commitment to staff professional development.
David Smith, GM
Kelly Auto Group
