About Us

Partner-Driven Consulting Firm to Automotive Retailers

Our Story

Established in 1992 by Joni Stuker-Brown, Owner Connect is a leading provider of strategic solutions that improve dealership organization, strategic planning, execution and profitability.

We are a partner-driven consulting firm based just outside Chicago, Illinois, serving automotive retailers throughout North America. Since our inception, our focus has been improving dealership performance through BDC training, dealership staffing, training and education, and marketing. The dynamic Owner Connect team of industry professionals ensures that your auto group experiences greater customer satisfaction and organizational efficiency.

Our Mission and Values

The mission of Owner Connect is to increase our partners’ growth and profitability through relationship building, strategic planning and innovative solutions.

Our core values guide the way we do business:

  • Partnership
  • Integrity
  • Accountability
  • Creative Solutions

Our Mission, Your Results

With nearly three decades of sustained success, we understand the competitive demands on today’s dealers. That’s why we tailor every service to meet the unique challenges of your store through a combination of proven strategies and the industry’s latest technology.

We enjoy a well-earned reputation for outstanding client retention, growing industry partnerships and expanded service offerings. Let us help you start improving your organization today.

Our President and Founder

A few words from Joni Stuker-Brown, our president and founder:

“Welcome to the virtual home of Owner Connect. I appreciate you taking the time to learn more about our team, our services and mission to help grow dealer profitability.

“For the past 30 years, I have committed my career to helping retailers increase efficiency, improve employee competency and sustain growth. I’m extremely proud of our team and the services we’ve designed to help every retailer achieve success.

“Owner Connect has created a culture that puts dealers first, focusing on profitability while maintaining your existing culture. If you are ready to work with a partner that cares about your performance before their own, Owner Connect is the right option.”

A Little Bit About Joni

A distinguished figure in the automotive industry, Joni Stuker-Brown spent the last three decades consulting with dealership owners and automotive manufacturers on processes and techniques to maximize their performance. As the president and founder of Owner Connect, Joni has become a trailblazer within the industry.

Joni is a four-time speaker at the renowned National Automobile Dealers Association (NADA) Conference, finishing in the top 10 of 100 speakers during the 2016 NADA Conference. She has consulted for NASCAR, conducted hundreds of training events and is a founding member of Women in Automotive (WIA). Ms. Stuker-Brown recently penned her autobiography, Eat the Burrito: It Could Save Your Life, a story about her life in the automotive industry and the event that threatened to take it all away.