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RV Dealership Marketing and RV Sales Training

Trends in the Recreational Vehicle Industry

In the past two decades, RV ownership has increased more than 60%; by early 2021, 11.2 million households owned an RV. Ownership is spread widely among genders as well as age, income and educational levels. Half of owners are over the age of 55 and 22% fall between the ages of 18 and 34. The best news is that 9.6 million households plan to purchase an RV in the next five years. Those who intend to purchase say they plan to use their RV for 25 days per year vs. the current median usage of 20 days, likely due to the increasing ability of employees to work remotely. 1

What effect does the recreational vehicle industry have on the U.S. economy? In 2020, the industry had an overall impact of $114 billion, supported 600,000 jobs, added $32 billion in wages and paid over $12 billion in federal, state and local taxes. The average RVer made six aftermarket parts and accessories purchases in the past two years, while younger owners made twice as many purchases. About 20% of the items were purchased where the RV was bought and the remainder are bought at a national retail chain or from Amazon and local parts stores. 2

RV Marketing and RV Consulting Services

Owner Connect partners with RV retailers to help them grow their businesses. For nearly three decades, we’ve been providing RV lead generation, digital marketing strategies, employee training and other performance-driven solutions for improving efficiency and profitability. We collaborate closely with every client, moving beyond typical RV consulting services to establish long-term relationships that lead to sustainable growth. Get in touch today to learn how we can help your RV dealership compete and succeed in the years to come.

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1 Source: https://www.rvia.org/go-rving-rv-owner-demographic-profile
2 Source: https://www.rvia.org/aftermarket-rv-parts-and-accessories-research