Trends in the American Marine Industry

Overall retail sales of new powerboats increased 24% during the 12 months ending in May 2021. Growth in boat sales was driven by the purchase of pontoons, wake sport boats, runabouts and cruisers. This growth reflects strong sales in 2021 compared to lackluster sales in the previous year due to COVID-19 lockdowns in March and April of 2020. However, supply constraints are still depressing shipment levels and, ultimately, sales dipped from April to May in 2021. While inventory remains low, it is vital that retailers continue to sustain customer interest into 2022 and 2023.1

Sailboat sales declined by 16.7% in 2020 to 4,000 units due to decreased domestic production as well as imports of sailboats. Dollar sales were correspondingly lower in 2020 compared to 2019, with a total of $237 million in 2020. The numbers of sailboat imported into and exported out of the U.S. decreased in 2020, with imports exceeding exports for the seventh consecutive year.2

Marine Marketing and Boat Consulting Services

Owner Connect is more than an automotive industry consultancy. We provide productive, cost-effective boat marketing services and boat sales training to marine retailers. Whether you sell powerboats or sailboats, our team is committed to creating marketing, advertising and sales strategies to help your business generate qualified leads and increase revenue. Owner Connect understands that every marine business is different, which is why we customize our solutions to your unique needs. Ready to set sail on your one-of-a-kind marketing journey?

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