There is not shortage of agencies, firms or companies trying to sell a product or service to today's dealerships. But with Owner Connect, we are something different, something more which we believes separates us from other firms. We are a partner. At Owner Connect we never use the word "vendor", it does not exist in our vocabulary. We know that dealers are constantly told by companies they have the best technology, tool or strategy to help solve their store's issues which is why we take a different approach. An approach we believe puts the objectives and culture before any product or service. That's because Owner Connect is a partner, not a vendor. Read More
One of the most common dilemma's facing today's dealers is the balance between investing in digital marketing or building a customer engagement team. Some dealers are lead to believe that if they spend enough, the right way they can ease off on prospecting because today's customers aren't interested in hearing from dealers. On the flip side, some dealers feel like all of the noise around digital spend is just wasted resources, what they really need is people knocking on doors to find customers.
So who is right? Which strategy is best? How do you get started?
Finding the answer to that question, starts with looking at how your team is structured, what metrics you follow and how you spend your resources. Realizing that these strategies are not an all or nothing approach, you need to find balance between a smart digital investment combined with an active customer engagement strategy centered on prospecting. If you are spending alot of money on leads but not setting appointments, you don't have a prospecting strategy. If you have a prospecting team, but feel like you can't find the right leads to purchase, you need to retrain your team to search for cold, lost and undeveloped sources.
Digital and Prospecting can and should coexist, but that manner in which you deploy these resources is not a one size fits all approach.
It needs to make sense for your dealership. Read More
Let's face it - maintaining an organized, productive BDC within a dealership is both expensive and complicated. The reality of finding quality team members, training them, managing their performance and getting them to partner with your Sales & Service staff leaves many wondering if the "BDC is worth the headache?" Well, we believe it is but how you structure the BDC does not have to rely on your team alone, you can outsource it! Read More